Did you know only 0.3% of the total world population can code today?

Many people do not possess this skill, making it difficult to bring their ideas to life.

Thanks to No-Code, this skill is not mandatory anymore. No-Code platforms are empowering makers to bring their ideas to life and that's great news, especially for Product Managers.

The fact companies like Webflow, Bubble, and Zapier have been valued at millions means that there are going to be more No-Code startups and SaaS products in this space.

So, What is No-Code movement?

No-Code economy

No-Code is about more than just building a scrappy Minimum Viable Product (MVP) or a landing page. It is about enabling user-friendly technology for those who do not know how to code.

No-Code platforms allow non-programmers to use a drag-and-drop approach to building with pre-built templates and quickly put everything together from a Landing Page to an entire mobile application.

Does this mean Product Managers can build Apps and SaaS Products?

To answer this question, HelloMeets has partnered with the best Product Managers - Kyleigh, Bhanu, Andrew - who have created No-Code products.

No-Code tools for product managers

Kyleigh Smith - Maker behind Hey It's Harold

Hey It's Harold - Kyleigh Smith

Kyleigh was recently awarded the first-ever Product Hunt Maker Grant for her No-Code project. Let's hear more from her about this project in her own words!

1. Can you tell us a bit about Hey It's Harold?

Hey It's Harold is the first habit-tracker built with SMS that texts you once a day to log your habits. Developing new habits is challenging because tracking is another thing to keep track of.

Harold takes care of all the tracking for you, so you don't have to remember to write in a journal or update a spreadsheet. Harold comes to you so you can focus on habits that will help you succeed.

2. Can you share about all the No-Code tools you've used to bring Harold to life?

Here are all the No-Code tools and platforms I've used that made Harold possible:

  • Autocode for backend, API connector, business logic. Autocode is a low-code tool, basically, Zapier on steroids, if you understand coding basics you can go a long way with it.
  • Airtable for database
  • Twilio for sending and receiving SMS text messages
  • MailerLite for managing waitlist + sending emails
  • Unicorn platform for public landing page/marketing website
  • Stripe for payments
  • Typeform for onboarding and signup
  • Amplitude for product analytics
  • I started with Unicorn Platform because it comes with well-designed pre-built components that were already in the style I liked. Because I have a background in product design, sometimes I can take too much time trying to design a page from scratch. Unicorn Platform allowed me to skip the design process and get something up in about a day.
  • If I were starting now I would do it in Carrd because it's cheaper and now I understand how to use it. When I first tried Carrd, I didn't know how to make it look good because I didn't understand the interface/design editor. I've since watched a few tutorials and understand how it works so I will likely migrate over at some point for the cost savings (even though it will take more time to build + edit).

4. What are the must-try tools you recommend to Product Managers that are just starting and want to build something cool? Or, to optimize their workflows?

No-Code space for beginners is overwhelming. We have access to so many tools right now that we cannot decide which tool to pick when starting.

  • I think the best way would be to think of something you want to create, whether it's automation, a product experiment, or a product or feature idea. From there you can usually google your way to finding the right tool, for example, "How to automate email after payment is received".
  • This is how I found Autocode. I knew I wanted to build an SMS bot, so I searched "how to build an SMS bot" and I found a tutorial on Hackernoon that showed how to build one with Autocode and Airtable.
  • If you can't find something via google, ask a no-coder on Twitter what tools you could use to build your idea and they can probably point you in the right direction.

5. Are there any No-Code tools you use daily for your work as a Product Manager or your personal life?

  • I'm in Airtable and Autocode a lot because between the two I can do different things especially when I combine them. Unicorn platform is great for creating beautiful landing pages in a few hours if you want to do any concept testing.

Bhanu Vadlakonda - Maker behind Matter

Matter - Bhanu Vadlakonda

Bhanu is a Product Manager based in Singapore. He's also BeOnDeck's No-Code Fellow. Let's hear more about his current No-Code project, Matter.

1. Could you please shed some light on what Matter App is all about?

Matter helps users to consolidate household devices and appliances in a single dashboard to track warranty, connect to the service network, and also get extended warranty/insurance with a single click.

Users don’t have to worry about hoarding physical manuals, and receipts. Everything is digitally consolidated in Matter.

2. What are the No-Code tools that are used to build Matter?

3. Can you share more about how you ended up selecting these tools for your app development instead of their competitors?

Selecting tools for Matter was a filtering approach.

I wanted to build a simple mobile app with the flexibility to connect with a lot of external APIs and data manipulation capabilities.

Adalo has the best workflow-based design & native mobile app support. Apps can be directly published without the need for a wrapper or Xcode or other tools.

There are limitations though, the data manipulation and external API connectivity are not exhaustive in Adalo, so had to look for a tool that supports the entire backend without the need for a split approach.

This is where Xano comes into the picture. It has authentication, solid backend: data manipulation, external API connectivity, background automations (similar to Zapier and Integromat).

So I ended up building the complete backend infrastructure in Xano so I can use it with any front end (i.e. Adalo, Bubble, and others).

4. What are the No-Code tools you recommend for other Product Managers to optimize their workflows or to make their lives easier both professionally and personally?

Start with: Airtable, Coda - helpful for Product Management Documentation, Automations, Integrations with Slack.

To build basic Websites/WebApps - Softr

Mobile Apps - Adalo (easy to pickup)

Complex Functionalities - Bubble

Backend - Xano (my favourite - I use this for every single application I build) - gives me the flexibility to switch to any front end seamlessly.

5. Are there any No-Code tools you use daily for your work as a Product Manager or for your personal life?

I use Coda for Product Management & Documentation both at work and on side projects. Switched over from Notion recently due to the additional capability of automation.

Andrew Tsao - Maker behind Llama Text

Llama Text - Andrew Tsao

Andrew is a Product Manager who turned into a No-Code maker. He's also BeOnDeck's No-Code Fellow.

1. Could you introduce us to Llama Text?

LlamaText is a texting platform to help creators create text message experiences through a combination of automation (similar to drip email autoresponder campaigns with more intractability) and 1-on-1 conversation.

The ultimate goal is to create an opportunity to allow creators to monetize off micro-subscriptions (for example $4/month for daily text messages).

2. What are the No-Code tools and platforms that are used to bring Llama Text to life?

I created the landing page using Carrd and the MVP) using Integromat with Twilio. Currently, I am using Bubble to build the entire platform.

3. Can you tell me why you opted for Integromat instead of Zapier?

Great question! I owe so much to Zapier in understanding automation capabilities, and its easier learning curve is by far its biggest pros.

In fact, the very first no-code product I built was around SMS and I used Zapier for it.

It was from that experience I learned how easy is it for "zaps" to get out of control.

If you have complex use-cases, like automation that requires more than a few steps, it becomes expensive quickly. So for small teams, companies, or solopreneur, I would always highly recommend eventually transitioning over to Integromat.

In addition, even though Integromat doesn't have as much partnership with third-party companies, the ones they do have more functions. For example, I recently learned from a No-Coder reaching out that Zapier doesn't have the ability to find the unique ID of a task or ticket assignee, but this is easily accomplished in Integromat.

4. Are there any other platforms that offer the same services like Twilio or is it the only tool that's able to handle your use case?

I've heard of ClickSend that also does what Twilio does and also has an integration with Zapier!

5. What are the must tools you recommend to Product Managers that are just starting and want to build something cool?

A Product Manager should definitely be comfortable using both Integromat & Zapier.

In my last job at a healthcare startup, our tech team is small but we were just starting to scale, which naturally meant starting to use all the software for HR, Accounting, HelpDesk, and Training.

There is VERY likely a need for requests around how to make these tools fit a particular workflow.

For example, for specific people receiving an email when the helpdesk ticket is completed. These tasks often fall into the backlog of the product team.

As a PM, it's quite empowering to be able to execute these items, while also making sure everything fits into your overall vision around product processes, roadmap, and workflow.

Another one would be Bubble. A PM proficient in Bubble can scale up a "prototype" over a few days that can make it so much easier to have more productive conversations with specific stakeholders around the different product requests. This also makes the jobs easier for engineering in the long run.

6. Are there any No-Code tools you use daily for your work as a PM or for your personal life?

I use both Integromat and Zapier religiously for my personal life. I use it to create small automations to simplify a lot of the things I do. I have also used it to help other PMs do exactly what I described in the above question.


To conclude this article, here are some popular No-Code tools suggested by Product Managers:

No-Code tools are largely used to release Minimum Viable Products, test ideas, understand users and the possibility of scaling a product.

But today, we have also learned these tools can be used to build an end-to-end product that can scale!

What are you planning to build next?

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