Gumroad: Is an online platform that facilitates the sale of products by creators directly to consumers.

  1. They call out their target audience right away. If you are a creator, it feels that you are being talked to directly. And as a creator, who doesn't want to get paid? 💵

2.  They state in the headline what will Gumroad Do for them. Gumroad makes it easy for creators to get paid.

3.  Proof they show of how much $ their creators made up-to-date.

As a creator, this shows that Gumroad truly cares and wants to help creators.

4.  Shows how creator-focused Gumroad is by highlighting its top creators.

5.  "The future" section shows that Gumroad is in here for the long run.

Also the "Say this aloud: I deserve to make a living doing what I love" shows how much they know their audience.

Check out their new website here:

This post is inspired by Alexander Hugh Sam twitter thread on what makes Gumroad landing page good.