4 inbound marketing techniques freelancers can use when starting their journey
If you're freelancing, you're a one-man army. Apart from excelling at your services, you need to be good at marketing to build a network and bring clients regularly.
It is essential for you to create reasons for the clients to come to you especially through the digital medium – enter, inbound marketing.
Unlike the traditional outbound marketing, inbound marketing focuses on gaining the attention of the clients by working on SEO, Paid Search, branding, social media marketing and content marketing. Inbound marketing channels save you money and keep you sustainable for longer.
Inbound marketing is attracting clients through content, therefore, it is a two way thing. It is about providing value to prospects in exchange for their time and attention towards your business. There, building trust and commitment.
Freelancers can benefit a lot if they start using inbound marketing, here's how:
1. Build your profile on a freelance marketplace
Start with establishing your presence. As you begin freelancing, try to get recognized in the market. Creating your brand with a focus on your niche.
Build a professional profile on these platforms and make it public to get opportunities. It builds credibility as clients can see your work on your profile.
You'll start getting clients that are looking for people with your expertise. When you get positive reviews and satisfied clients, your visibility increases and it helps build your professional reputation.
When you are in the initial phase of your career, getting work through a freelance marketplace ensures security and reduces the risk of frauds. How? The platform serves as an intermediary between you and the client and therefore promises timely payment for the project you work on.
2. Leverage your social media presence to attract clients
Social media platforms prove to be one of the most successful ways for marketing as a freelancer. You can create professional accounts on platforms like Facebook, LinkedIn, & Twitter to showcase your work and build a thought-leadership in your area of expertise.
Be an active member of various online communities, forums, discussions, and groups on social media channels. This can help you grow your network, know your competition better, enhance your understanding of the industry and niche, and build relationships and network. Through increased visibility and engaging with like-minded professionals you can stay relevant and create amazing content.
When publishing content on social media channels, make sure it is relevant to your followers, be consistent, and make it engaging for your audience by running contests, asking for feedback, etc.
3. Make a ‘Drip Marketing’ campaign
You can not expect all your leads to convert immediately. You need to follow up with people who are still making a decision or take feedback from the people who denied working with you recently. In such situations, where the client is not able to make a final decision, a drip marketing campaign is effective.
A drip marketing campaign has a better control compared to social media marketing, where the success is affected by numerous factors outside your control, example: algorithms.
Create your own blog for this inbound strategy. Always remember to focus on the quality of the content and not on the quantity. Ensure that your content is updated and relevant to your niche. Present your experience and perspective on the topics, the audience wants to seek the person behind the brand.
Have consistency on your blog. If needed, make a blogging schedule. You can ask the audience to sign-up for your newsletter. This way you can retain the clients and build an email list too. Notify your subscribers about each new post that you make, and talk about your services and skill-set in that email too. Make your blog and your social media accounts work together by promoting to leverage on the visitors on both the platforms and to capture and convert those leads.
4. Make effective use of SEO
One important aspect of inbound marketing is Search Engine Optimisation. You want to organically reach your client, and SEO helps you do that.
Having a well-built website is the foundation for this inbound marketing strategy. However, only creating appealing content is not going to work, if it is not getting high visibility across platforms on the internet. To ensure this, you want to focus on both On-page and Off-page SEO to gain the maximum results.
Optimize your content to rank higher in the search engine results. This will not only increase the traffic to your website, but also ensure that the customers get solutions they're searching for.
To ace this strategy, learn the SEO techniques and know the intricacies of digital performance analysis.
The results from these strategies can not be achieved in a day. Practice patience.
Measure the effectiveness of these strategies in the long-term.