UI/UX Design interviews can be straight as an arrow or very intimate and detailed.

No matter how much you prep, curveballs can be thrown at you.

But fret not! We’ve got you covered with questions you can expect in UI/UX design interviews.

Who do companies hire?

  • UI/UX Designers were obsessed with customers.
  • Natural problem solvers and logical thinkers.
  • People’s person, as UX is a collaborative process between team members.
  • UI/UX Designers who add value to products and can grow the business

Below is a list of 24 Questions from all possible categories that you could be asked. Be honest and genuine about your experiences in the industry to land your dream design job!

  1. Walk me through your workflow.
  2. Where do you find inspiration?
  3. What are your favourite examples of a good UX?
  4. How do you decide on the research methods to employ for projects?
  5. How do you handle negative feedback?
  6. How would you improve the UX of our product?
  7. The On-The-Spot Problem.
  8. Would you say you’re a team player?
  9. Tell us about your most successful project.
  10. In your opinion, what defines a good UX designer?
  11. How did you get into UX designing? Have you switched from another field? Have you professionally studied UX?
  12. How do you collaborate with team members and others who are part of the design process?
  13. Why do you wish to work with us?
  14. What are your favourite App and Website designs and why?
  15. How do you decide while adding features to your product?
  16. Are you able to stand in the consumer’s shoes?
  17. Name your biggest strengths.
  18. Name an instance where you disagreed with a team member’s advice/recommendation. How did you justify your perspective?
  19. How do you remain updated on new changes in technology and improvements in the UX design world?
  20. Show us your portfolio.
  21. Where do you see yourself in three years?
  22. How much do you charge?
  23. What is your design process?
  24. Do you have any questions for me?

Ready to dive in? Then let’s begin!


Question 1: Walk me through your workflow.

What the question means: What are you thinking in every step of the process while designing?

How to answer: The recruiter wants to know your method of thinking - your mental flowchart.

They want to gauge your problem-solving skills, and how you prioritize your tasks mentally before performing them. Choose a project you’ve worked on that suits the narrative.

A good way for junior UX designers would be to answer in a way that tells the story of how you understood the problem, researched, choose the best alternative, and justify your result by working backwards.

Bonus Tip: Speak about how challenging the project was and how working backwards saved effort.

Question 2. Where do you find inspiration?

What the question means: Are you genuinely passionate about design?

How to answer: There is no definite answer to this question. The recruiter is interested to see the fire within you when it comes to design.

What are you doing to stay ahead of competitors? Are you updated about everything in the design space? Are you willing to know all there is to know?

Your answer should portray that you are a learner for life and ready to iterate, iterate, and iterate!

Mention blogs, podcasts, and books to add dimension to the answer. Eg. Blogs like Nielsen Norman Group, UX Collective, Adobe, and Awwwards. Books like The Design of Everyday Things, Don’t Make Me Think (all editions), and Hooked: How to Build Habit-Forming Products. Podcasts like Design Details, Wireframe, and UI Breakfast - are recommended by experienced UI/UX designers.

Bonus Tip: Narrate an anecdote about how you used the knowledge you recently acquired through such blogs in a recent project and remained successful. The application of such learning is most attractive to recruiters.

Question 3. What are your favourite examples of a good UX?

What does the question mean: Do you recognize the elements that result in a good user experience? Do you truly recognize this field?

How to answer: The question is trying to gauge your knowledge of some great UX being used today.

Think of examples beforehand. Talk about elements of an app/website that make the experience of a user wholesome.

Is the design user-oriented? Talking about UX is more than an engaging visual. UX revolves around what the user requires at that moment. The user-oriented approach will transpire into business growth sooner or later.

Example of a made-up answer: A great example of a good UX is a combination of Gmail + Grammarly.

For someone who is not a native English speaker, Grammarly recognizes that and conveys to you (through an emoji as you are in the process of typing) how you sound (friendly, professional, formal, etc.) and builds your confidence.

A person can feel at ease while writing an email knowing it makes sense. Another exclusive example for Gmail is - While writing an email if you mention that there is an attachment, and you forget to attach that attachment, Gmail will notify you when you press the Send button.

It will not send the email right away; it will make a reference to the “attachment” you were supposed to add but did not. It’s a small feature but makes a world of difference.

Question 4. How do you decide on the research methods to employ for projects?

What the question means: How do you verify your design decisions?

How to answer: First off, always question whether the problem exists. Only when you have verified that the problem does exist, validate the problem, and check at what level it exists. If it affects the results on a larger scale, move to research.

Say you work in a startup functioning at its nascent stage and are asked to take its idea off ground. You should-

  1. Conduct desktop research, physical research, ethnographic research, etc.
  2. Ethnographic research (performed to understand how people interact with the environment) takes you to the ground level to witness if people have that problem and how they deal with it.
  3. Now determine if a product is required or are the problems so minute that they can get resolved in the normal course of interaction with the application.

For mid-phase start-ups, senior UX designers swear by this process -

  1. Research the problems in the existing products.
  2. Be specific and use the data that the company has collected over time.
  3. Go on the ground and test the existing product on the customer. For example, ask a customer to save a story on Instagram.
  4. Observe their struggles, their facial expressions, how they move from point A to B, and so forth.
  5. You can now validate the problem and people’s troubles.

User research is an indispensable part of the design process and research methods depend on the stage of the product and the start-up.

Example of a made-up answer: Questionnaires with open-ended questions are a simple and cost-effective way to collect information if your product is in its early stages.

Interviews with customers are best when the product is going through the development stage and you feel some design changes are necessary. When on budget constraints, online surveys are suited best to receive a consensus.

Bonus Tip: While talking about research methods, mention the pros and cons of each.

Question 5. How do you handle negative feedback?

What the question means: Do you take criticism constructively?

How to answer: This is a question most commonly asked of Junior UX designers. No one likes to be criticized. But constructive criticism does help a product.

So surely convey that you are always open to feedback because it motivates and pushes you to improve. Add that feedback from a third person who hasn’t yet seen your design can act as a litmus test.

Example of a made-up answer: I never think of feedback as a negative comment but a critique that can help me improve the product. If the suggestion adds value, I will accept it and iterate the product. I try to gauge if the feedback coming my way is concrete or subjective.

For example, if someone comments- ‘This icon isn’t pretty, I may/may not consider the feedback due to subjectivity. If someone comments on the flow of an application, like whether a button should open the next window from the left or right etc., I’d question the reason. I welcome changes based on logic, ease on the end user’s front, and business growth.

Question 6. How would you improve the UX of our product?

What the question means:  Have you researched our products and understood them?

How to answer:

  • Conduct research beforehand to display your interest in the company.
  • Write your pointers for their product. Who are their customers, what do they sell, how does their business work, and how are they growing?
  • Your answer will depend upon your experience level.
  • If you’re a junior UX designer, focus on first impressions of the design like buttons.
  • If you are a senior UX designer, focus on understanding the statistics of the user and then speak on improvement.
  • Experienced senior designers can mention improvement from the business aspect. For example, if you improve ABC, you’ll be able to achieve XYZ's goals and ultimately improve the experience of the product.

While commenting on improvement first determine whether the product is a utility like Grey or entertainment like Instagram. Mention the target group of the product because the research to better the design depends upon that.

Example of a made-up answer: The utility apps Grey and Paytm can be compared. The due bills in Paytm show at the top of the main page of the app while on Grey the names of the people to whom you’ve earlier sent money show on the main page, and the bills due are not within the eye’s reach.

The ‘Scan and Pay’ feature in Grey is on the top-left where the thumb cannot reach easily, while on Paytm it’s on the bottom centre, right next to where one places the thumb while using a phone.

Bonus Tip: Don’t answer right away. Take time to build a concrete answer based on any one of their products that you did your homework on.

Question 7. The On-The-Spot Problem.

What the question means:  Can you back up the skills on your CV in an impromptu design challenge?

How to answer: Many interviews can have you do an exercise on the whiteboard.

You have to draw a solution on the spot and walk the interviewer through your mental process while coming up with a solution.

It can be a bit scary because someone is watching over you, but more than the solution they want to analyze your psyche while moving through the process. It’s a question mostly asked by junior UX designers to check their credibility.

First, clarify what they want to gauge about your abilities from the challenge. Make certain assumptions to define your range.

Ask questions to build a user persona, then step by step create a user journey.

Make some important wireframes and explain your thought process on each step.

Your journey through the challenge accounts for more than the result. Take feedback and iterate.

Bonus Tip: Practice some hypothetical designs at home like an app for a second-hand luxury items seller store.

Question 8. Would you say you’re a team player?

What the question means: Are you able to collaborate with others?

How to answer: UX has to be a group activity and requires collaboration. It means working with people at various levels in the organization who are looking at the project with varied perspectives.

Are you able to incorporate their views and take up suggestions? Senior UX designers know the key is open lines of communication.

They remain fluid with new ideas and advice and view their product through the vision of others in the company.

Talk about a previous successful project where collaboration was key.

Example of a made-up answer: Yes! Though I enjoy working individually, I find it essential to be a team player in the design field. With multiple brains solving specific problems, the output is always improved. There is a benefit to gaining different perspectives in brainstorming sessions.

Debating on pros and cons before incorporating anything into a product, will result in a product that requires fewer changes. I freely develop chemistry with fellow UX designers, project managers, and developers. I am especially excited about cross-cultural collaborations as diversity increases learning exponentially.

Question 9. Tell us about your most successful project.

What the question means: What are your strengths and how do you keep on improving upon them?

How to answer: Ask them what they mean by the most successful project. Are they asking you about a product that has impacted the market or a project that has increased your learning and that you are proud of?

  • Frame the answer according to what you are being hired for.
  • Show them projects that display the particular skill they are looking for, like good screens, animations, illustrations, etc.
  • If you’re an experienced UX designer, talk about Wireframes and Research.
  • If you’re a visual designer, talk about the ways you convert paper prototypes.
  • Talk about how your data impacted the way the product is made. Product designers can display their mastery over one aspect like interface, and how they truly are hybrid designers through previous projects.
  • Talk about successful projects where your contribution led to a win. How did this project shine a light on your strengths? How did it fulfil business goals?
  • Use statistics to back up your answer.
  • Talk about your learnings as much as you can. Did this project meet the end goals of the company? Mention how you enjoyed being a part of this project overall.

Bonus Tip: Use statistics to highlight benchmarks.

Question 10. In your opinion, what defines a good UX designer?

What the question means: Based on your experience as a UX designer, how would you describe a good UX designer?

How to answer: A good UX designer should-

  • Clearly understand the problems.
  • Focus on the problem statement. The more precise the problem statement, the more accurate the solution.
  • Be able to stand in the client’s shoes and solve problems through whichever medium is necessary.
  • Use the User Journey to find out where the problem stems from. Best UX designers are great problem finders.
  • For example, a person goes to a restaurant when they are hungry; to ensure that hunger doesn’t lead to frustration and loss of business, restaurants offer starters and keep the customer engaged till the main course is offered. The issue with dissatisfied customers is not necessarily bad food, it could be the waiting time.

Don’t give a textbook answer, but an answer based on experience to justify practicality.

Bonus Tip: Mention to the interviewer all the aspects of design that makes products, apps, and websites, navigation friendly.

Question 11. How did you get into UX designing? Have you switched from another field? Have you professionally studied UX?

What the question means: Tell us how designing is genuinely your passion.

How to answer: If you’re a self-taught UX designer then you should know what you want to learn. You can’t go aimlessly into a field and try to be a jack of all trades and master of none. You can intern in the industry to learn, take online courses, follow the social accounts of the best UI/UX designers in the industry, listen to podcasts on design, etc.

Focus on these points to back your skill. If you have professionally studied design you can talk about your inclination to visual arts and aesthetics early in life, backed by curiosity that pushed you in the direction of design. Mention how the faculty and industrial relations of your institute helped to nurse your skills.

The interviewer assumes you enjoy this field of work so be honest in your answers. Don’t talk about how the job pays well or how a professional degree isn’t necessary to enter the field and that’s why you chose this direction.

Focus on your soft skills as a UX designer that set you apart and justify your career choice in this industry. You can mention how you enjoy consumer behaviour through user journeys, solving problems, and creating utility.

Bonus Tip: Read about personality traits and hard skills that senior UX designers in the industry possess, and use that terminology to answer the question.

Question 12. How do you collaborate with team members and others who are part of the design process?

What the question means: How good are you at going back and forth with fellow UX designers and developers? Are you flexible with iterating designs according to others in the team?

How to answer: Focus your answer on how deep you can dive into the system and remain fluid while working. The more you work together, the more you will learn, and the better the product will be.

The design team, product development team, and research team, all must be in sync. You can talk about using Slack and Figma (which has come up with a new audio feature to chat with your team members), and how to live collaboration on the same tool with multiple contributors has been a gigantic help in remote work conditions.

  • Talk about how you try to innovate your ideas by taking in suggestions from fellow UX designers.
  • While collaborating with developers and engineers, mention how you are vocal about limitations at your end, and how you give them suggestions when there is an opportune window.
  • How together as a team everyone’s specifications for the product are incorporated to create a prototype.
  • Never marry your design, let it flow through hands for value addition.
  • Have a positive outlook towards changes but check for biases; maybe discuss a middle ground.
  • Since people’s styles vary, a healthy discussion should always be a part of the process.
  • Translate how you are trusting your team to take your project to the next level.

Bonus Tip: Mention examples of your previous collaborations, and how effective communications helped the design process immensely.

Question 13. Why do you wish to work with us?

What the question means: What are your expectations from us and how can you prove to be an asset to us?

How to answer: Research the company and domain and figure out how you will benefit from it. Maybe the design team of the company is full of experienced senior UX designers and you want to work there. Maybe their process is very result-oriented and you haven’t seen that happening anywhere.

Is it a tech company? Maybe tech interests you owing to their fast culture. Mention how the company’s field and scope interest you. Like if Fintech is your jam then mention how it is evergreen and will keep expanding, and with it, you will grow too. Maybe-

  • If it’s a corporation you are applying to learn and grow while having stability.
  • You’ve heard through a reference that the work culture is pretty good.
  • You’ve never worked in this domain in your life and you wish to build here.
  • You are very inspired by their product, you’ve used it so much that you wish to work on it.

Check out the company’s values and align your answer accordingly. Sometimes you can surprise the interviewer by telling them “I am here to know what your company has to offer to me” to show confidence (and if you genuinely mean it!)

Bonus Tip: Maintain all answers according to the job description and company values. Discuss how your association will benefit the company too.

Question 14. What are your favourite App and Website designs and why?

What the question means: What is your mental process while deciding which features to add to your product and why those specific features?

How to answer: Take a few minutes to mentally gather your favourite websites and apps. Why do you like them? Do they have cool and easy designs, are they user-friendly? Maybe the design is personalized from user to user as they move along their journey. Maybe it’s a fun app that one uses for entertainment after work, and the design complements it.

Only use examples that you can justify. If they further ask you to comment on the product’s interface then be specific and talk about how clean and organized the app is.

Example of a made-up answer: Google UX is great not just for its simplicity but for the limited and specific options on the landing page that don’t confuse the user and load quickly due to less clutter. Pinterest is a simple yet dreamy mood board where one can dump all their inspirations and organize them. Netflix is easy to use, suited to your preference of content based on viewing history, and very interactive with the user, given the multitude of options while watching a movie.

Question 15. How do you decide while adding features to your product?

What the question means: What aspects of a design do you consider before adding features to your product?

How to answer: Unless it’s a start-up, you are alone in the design process. Many people are involved in the feature release. Features are only added if they add value to the customer or to combat problems that customers are facing at their end. A lot of feature additions may look cool but one must think about them from the business perspective.

Use your previous experience and talk about how you aligned feature additions with business goals. Mention that identifying the target market, and the business goals associated with the target market are necessary to determine. And ultimately how the feature served the target group. Though businesses should benefit from feature releases, sometimes features are added entirely to ease the burden of the user.

Question 16. Are you able to stand in the consumer’s shoes?

What the question means: How well are you able to think from the customer’s perspective?

How to answer: The biggest trait one should have as a designer is an Empathy. A great UX designer should be willing to help not because you recognize the problem (sympathy) but because you can feel their pain (empathy). You should want to go out of your way to make your life easier as a designer.

Example of a made-up answer: When I attack any problem I think about why and for whom I am making this product. I try to focus my faculties on the utility of my design rather than its aesthetics or how “cool” it looks.

My process usually begins by analyzing each step of the user journey and calculating the issues faced at each step before coming up with an overall solution. I always have the end consumer in mind rather than looking to score stars for my portfolio. My inspiration is the Amazon website which has such a basic 90s style but how they’ve taken the user experience to whole another level is intriguing to me.

For me, it doesn’t matter how beautiful the product is, if it satisfies the end-user, I will consider myself a successful UX designer.

Bonus Tip: Junior UX designers can talk about how they create personas and learn the subtleties of consumer behaviour before attacking the product under scrutiny or a new product.

Question 17. Name your biggest strengths.

What the question means: How will your strengths align with the job goals?

How to answer: Ensure that the job description/requirements align with your strengths. Talk about your personal goals with the job; perhaps you want to better your strengths using the job as a platform.

If your goal is to work within the app and improve its user interaction then mention it directly to them. Maybe their working environment could equip you with the necessary tools in the direction of your goals. Maybe they work in the specific market that you are interested in venturing into.

Study the job description well and translate your answer according to it. If they say “we are fast-paced”, tell them you love to work in a changing environment (you are adaptable) and on a variety of projects.

Talk about your previous job and tell them how you managed many responsibilities (wore many hats together) and performed in an organized manner. Add technical terminology to give your answer some dimension.

Bonus Tip: Less experienced junior UX designers should nail the point – “Whatever you give me, I will better it”

Question 18. Name an instance where you disagreed with a team member’s advice/recommendation. How did you justify your perspective?

What the question means: Are you able to justify your designs?

How to answer: Disagreement is natural because no two perspectives are the same. So when a disagreement does come up, always back it up with data and facts.

Example of a made-up answer: Talk about how a recommendation given to you in the past was subjective like the colour of icons and screens. Since such aspects only matter if they are related to the idea of the app (e.g. green background in the app built for farmers), you rejected the recommendation and supported your work with data and the business goals of the app.

You can talk about how your colour scheme (say, green and yellow) are reflections of the green crops and sun that farmers see daily, so they would be able to relate to it more. Talk about how no opinion and recommendation should supersede business goals.

Question 19. How do you remain updated on new changes in technology and improvements in the UX design world?

What the question means: Do you take time out to update yourself in this field?

How to answer: It is essential in a field like the design to remain updated with the ever-changing environment. Deliver to the interviewer that you take professional development seriously and have numerous avenues to gain knowledge from.

Example of a made-up answer: I participate in educational conferences and I am a part of a few global communities of UX designers. I love doing side projects because they help me engage with different problems that I am not exposed to at my job, and help me to discover more technological advances.

YouTube in general has been my go-to source for design solutions and inspiration. One YouTuber I follow for the latest upgrades in the design world is Punit Chawla who specializes in Web Design, UX Mastery, Adobe Xd Tutorials, and Figma Tutorials, among other topics of interest. I take courses at the Interaction Design Foundation.

I try to remain ahead of time by reading research papers with sample studies on consumer behaviour. I visit the Nielsen Norman Group’s teachings from time to time. Lastly, I enjoy podcasts such as Wireframe Podcast (Adobe), Radiolab Podcast, Design Details podcast, and Hidden Brain podcast.

Bonus Tip: Mention some recent developments in the field that you have studied about to display practical gains from your leanings.

Question 20. Show us your portfolio.

What the question means: Show us your best work.

How to answer: Identify your best 2-3 projects and have them ready in a presentation format with properly written case studies. Practice your presentation well in advance; your case studies should have a story with the flow.

If it is possible, send the case studies before the recruiter to save time. The portfolio discussion showcases the responsibilities you carried out through the project; you want to be able to tell the recruiter that you do not require micromanagement and you are a very dependable person.

Question 21. Where do you see yourself in three years?

How to answer: Talk about why you chose the UX career path. If you wish to be an expert in a particular field, focus your answer on that, and talk about how it will help you grow and expand your horizons.

Make it clear that during and after this period you want to continue in their company. Senior UX designers can delve into specializations in the company while junior UX designers can talk about jugging with a variety of design projects.

Example of a made-up answer: Right now I have many things on my plate including some side ventures. I am enjoying working for my clients but my focus field after three years depends upon what I will enjoy doing as I ascend in the design sphere. Design is what I love to do and at this point it defines me.

Question 22. How much do you charge?

Example of a made-up answer: (This is a question probably specific to freelancers)

My charges depends upon the client, the nature of work/size of the business, and how much effort I will be employing, so my range is pretty large. I do not charge hourly rates and would prefer to charge per project. If you have an ongoing product, then hourly rates would make more sense in that case.

Just to give you a ballpark figure, my hourly rates are anywhere between $75-$80 to $100-$110. In the case of hourly rates, it is hard to guess the amount of time it will take to complete the project and you can’t determine the amount you will eventually pay me in the end. And this is why I think payments should be project-based.

Bonus Tip: Try to ask about their budget first. Senior UX designers always have more room to negotiate, so don’t miss out on that window!

Question 23. What is your design process?

What the question means: They want to know how you go from A to Z while designing.

Example of a made-up answer:

My design process depends upon the team; sometimes I will jump right into the project unless I am starting something from scratch.

  1. I start with User Research, think about Usability, Information Architecture, User Interface Design, Interaction Strategy, and lastly Experience Strategy.
  2. I try to understand the users’ problems, issues, and pain points, and using the results I come up with Product Requirements.
  3. I document how I plan to tackle those issues – the features and planning of the product.
  4. Then I use the Product Mapping Tool to come up with a product map for the entire platform. It will display how various pages will link together.
  5. Next, I will move to the prototyping part which will elaborate on the various functionalities of the product.
  6. I ask a few of the users from the user research to check if my new design solves their previous problems.
  7. I will take notes about their journey through my product.
  8. After all the functionalities are working, the final step is to make the product look good. Once it is launched and user feedback is received, iterations are easier because the initial process was very thorough.

Question 24. Do you have any questions for me?

How to answer: This is a good time to learn about the culture of the company from an insider.

Example of a made-up answer: I would like to learn more about the design team. How many people do you have on the team presently and how do they work together? What is the culture in the company; how do people collaborate and what kind of tools do you use? What is the role map of the products? What is the next big thing that you are trying to build? (This will show that you care about their products)

Now with the understanding of what to expect from a design interview, personalize answers and practice speaking them out to a friend. Expertise is reflected in communication and body language too so be precise and confident while replying to questions. Remember they don’t want technical bookish knowledge but sincere answers that discreetly reveal your mastery!

How can you prepare for a UI/UX Designer Interview?

  • Do extensive research on the company background and the job role you are applying for and have a script that can be modified to suit the interviewer’s questions ready. All your answers should be aligned to match the job role as if you are the perfect candidate for the position.
  • Show the recruiter that you love to learn by quoting the best books, Twitter pages, podcasts, etc. that you follow on UI/UX. Present yourself as a lifelong learner.
  • Put your best foot forward with a portfolio that best describes how you carried out responsibilities in your past projects. Send the presentation to the recruiter beforehand to save time.
  • Through your answers, show that you always empathize with the consumer and would try to identify and solve their problems however you can.
  • Portray yourself as a team player (and be one). Designing is an extensive process involving many people and perspectives. Naturally, an employer is looking for a candidate who can respect others’ opinions and compromise when necessary.

FAQ (Frequently Asked Questions)

  1. What skills does a UX Designer need?

Excellent researcher, great at identifying problems, proficient in visual communication, logical thinker, empathetic, and collaborators and team workers.

2.  Is UI/UX a good career in 2022?

Yes. UI/UX is a career in demand because companies need creators who can make an impact on their products and raise sales. The cost of switching to a UI/UX career is low; all the information to learn is on the internet, and the certifications are affordable and easily accessible. The biggest of all - you can work remotely.

3.  What is the average salary of a UI/UX designer?

Salaries depend upon experience, role, country, company, etc. But the average salary of a UX designer is Rs. 8 Lac in India (vs $109,776 in the US), which is much higher than the national average salary of the country.

Wrapping up

UI/UX is a demanding career because companies need creators who can make an impact on their products and raise sales. The cost of switching to a UI/UX career is low; all the information to learn is on the internet, and the certifications are affordable and easily accessible. The biggest of all - you can work remotely.